powerretail.com.au

powerretail.com.au is SSL secured

Free website and domain report on powerretail.com.au

Last Updated: 2nd June, 2022 Update Now
Overview

Snoop Summary for powerretail.com.au

This is a free and comprehensive report about powerretail.com.au. The domain powerretail.com.au is currently hosted on a server located in United States with the IP address 172.67.133.7, where the local currency is USD and English is the local language. Our records indicate that powerretail.com.au is owned/operated by Cloudflare, Inc.. Powerretail.com.au has the potential to be earning an estimated $8 USD per day from advertising revenue. If powerretail.com.au was to be sold it would possibly be worth $5,507 USD (based on the daily revenue potential of the website over a 24 month period). Powerretail.com.au receives an estimated 2,642 unique visitors every day - a large amount of traffic! This report was last updated 2nd June, 2022.

About powerretail.com.au

Site Preview: powerretail.com.au powerretail.com.au
Title: Power Retail - Driving success in e-commerce
Description:
Keywords and Tags: business forums, technical
Related Terms:
Fav Icon:
Age:
Domain Created:
Domain Updated: 25th August, 2020
Domain Expires:
Review

Snoop Score

2/5

Valuation

$5,507 USD
Note: All valuation figures are estimates.

Popularity

Modest
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 211,032
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 2,642
Monthly Visitors: 80,414
Yearly Visitors: 964,330
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $8 USD
Monthly Revenue: $229 USD
Yearly Revenue: $2,748 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: powerretail.com.au 18
Domain Name: powerretail 11
Extension (TLD): comau 5

Page Speed Analysis

Average Load Time: 3.21 seconds
Load Time Comparison: Faster than 18% of sites

PageSpeed Insights

Avg. (All Categories) 60
Performance 50
Accessibility 88
Best Practices 71
SEO 67
Progressive Web App 22
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://powerretail.com.au/
Updated: 6th November, 2020

2.93 seconds
First Contentful Paint (FCP)
16%
60%
24%

0.01 seconds
First Input Delay (FID)
99%
1%
0%

Simulate loading on desktop
50

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for powerretail.com.au. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 60 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Estimated Input Latency — 20 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive powerretail.com.au as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://powerretail.com.au/
0
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Stylesheet
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Fetch
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Script
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Script
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Script
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Script
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Script
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Script
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Image
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Script
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Script
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Script
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Script
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application/x-javascript
Script
https://snap.licdn.com/li.lms-analytics/insight.beta.min.js
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Script
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3482.0580000523
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Image
https://a.omappapi.com/app/js/moment-timezone/0.5.23/moment-timezone-with-data-2012-2022.min.js
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application/javascript
Script
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3554.5540000312
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3591.5020001121
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71016
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application/x-javascript
Script
https://www.facebook.com/tr/?id=845223629180725&ev=PageView&dl=https%3A%2F%2Fpowerretail.com.au%2F&rl=&if=false&ts=1604625026087&sw=800&sh=600&v=2.9.27&r=stable&a=tmgoogletagmanager&ec=0&o=30&fbp=fb.2.1604625026084.166349979&it=1604625025909&coo=false&rqm=GET
3591.9669999275
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Image
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3612.5529999845
3923.5519999638
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https://cdn.jsdelivr.net/gh/kenwheeler/slick@1.8.1/slick/fonts/slick.woff
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Font
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3736.1290000845
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image/gif
Image
https://powerretail.com.au/?wc-ajax=get_refreshed_fragments
3828.3180000726
4995.3640000895
1214
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application/json
XHR
https://www.linkedin.com/px/li_sync?redirect=https%3A%2F%2Fpx.ads.linkedin.com%2Fcollect%3Fv%3D2%26fmt%3Djs%26pid%3D1318972%26time%3D1604625026052%26url%3Dhttps%253A%252F%252Fpowerretail.com.au%252F%26cookiesTest%3Dtrue%26liSync%3Dtrue
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4017.4360000528
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Stylesheet
https://a.omappapi.com/users/be845990014f/images/5929b997a5c21596415384-Echo-Dot.png
4018.3530000504
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image/png
Image
https://vars.hotjar.com/box-469cf41adb11dc78be68c1ae7f9457a4.html
4025.1339999959
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Document
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=1318972&time=1604625026052&url=https%3A%2F%2Fpowerretail.com.au%2F&cookiesTest=true&liSync=true
4035.8750000596
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Font
https://fonts.gstatic.com/s/montserrat/v15/JTURjIg1_i6t8kCHKm45_ZpC3gnD_vx3rCs.woff2
4169.6820000652
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Font
https://fonts.gstatic.com/s/montserrat/v15/JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2
4170.2110001352
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Font
https://fonts.gstatic.com/s/opensans/v18/mem5YaGs126MiZpBA-UN7rgOUuhpKKSTjw.woff2
4171.0109999403
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Font
https://fonts.gstatic.com/s/opensans/v18/mem8YaGs126MiZpBA-UFVZ0bf8pkAg.woff2
4172.1890000626
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Font
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4214.6729999222
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Image
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=497d1052-ae18-4c2a-8f7c-a9e56198ab25
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Other
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Image
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XHR
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XHR
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Other
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
1669.49
12.139
1686.338
25.955
1719.441
46.252
1796.41
5.963
1839.205
7.055
1848.916
13.97
1863.291
157.233
2023.187
10.216
2036.721
33.522
2070.757
31.862
2107.174
43.175
2167.64
12.612
2193.972
8.8
2211.437
7.765
2228.204
8.88
2245.037
7.591
2744.725
19.192
2766.472
33.422
2805.415
15.734
2821.192
7.447
2830.821
15.349
2848.486
67.835
2925.009
27.26
2953.456
9.6
2963.112
5.617
2969.13
57.965
3027.161
27.94
3059.404
22.718
3082.352
5.568
3089.311
46.097
3135.502
6.5
3146.769
31.04
3178.9
17.785
3196.945
16.906
3213.984
5.195
3220.367
6.988
3232.462
13.505
3248.55
43.973
3293.741
6.393
3300.149
19.678
3319.883
32.137
3354.882
9.991
3365.445
11.687
3388.599
13.19
3401.869
10.257
3413.131
13.276
3426.461
20.956
3456.21
36.34
3498.234
11.116
3509.515
5.14
3517.906
8.32
3526.267
43.476
3573.294
7.491
3592.355
34.88
3627.279
7.258
3639.192
7.784
3651.76
6.617
3661.923
287.899
3949.873
8.314
3965.171
13.118
3981.394
72.638
4058.629
10.001
4071.421
97.978
4170.844
66.741
4237.632
11.678
4249.355
14.37
4263.972
9.178
4274.733
7.299
4293.242
47.834
4341.113
8.972
4350.097
6.887
4358.116
18.264
4380.284
9.673
4389.97
9.85
4400.618
9.844
4416.577
13.053
5030.87
6.178
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Powerretail.com.au should consider lazy-loading offscreen and hidden images.
Minify CSS — Potential savings of 10 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Powerretail.com.au should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://powerretail.com.au/wp-content/themes/powerretail/assets/css/style.css?ver=5.4.4
36645
6960
https://powerretail.com.au/wp-content/themes/powerretail/assets/css/lib.css?ver=5.4.4
21230
2886
Minify JavaScript — Potential savings of 53 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Powerretail.com.au should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/libs.js
178808
47087
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/migrate.js
8761
4597
https://powerretail.com.au/wp-content/plugins/wp-post-modal/public/js/wp-post-modal-public.js?ver=1.0.0
4004
2313
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Powerretail.com.au should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://powerretail.com.au/
190
https://powerretail.com.au/
0
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 32 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/config/845223629180725?v=2.9.27&r=stable
12196
https://connect.facebook.net/signals/config/223914508768928?v=2.9.27&r=stable
12138
https://a.omappapi.com/app/js/api.min.js
8735
https://connect.facebook.net/en_US/fbevents.js
45

Diagnostics

Avoid chaining critical requests — 29 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Powerretail.com.au should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.6 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://powerretail.com.au/
782.908
9.784
5.592
https://ajax.cloudflare.com/cdn-cgi/scripts/7089c43e/cloudflare-static/rocket-loader.min.js
407.022
345.07
8.469
https://a.omappapi.com/app/js/api.min.js
344.343
121.042
18.589
Unattributable
184.355
4.355
0.229
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/libs.js
66.978
40.485
13.179
Keep request counts low and transfer sizes small — 152 requests • 3,843 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
152
3935082
Image
49
2619949
Script
44
822573
Font
9
290431
Stylesheet
28
141391
Other
20
36412
Document
2
24326
Media
0
0
Third-party
57
903628
Minimize third-party usage — Third-party code blocked the main thread for 70 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
4982
70.736
190506
0
167583
0
82323
0
77434
0
60780
0
55031
0
21014
0
15842
0
5233
0
1556
0
729
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 2 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.31914893617021
0.00037228030236698
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 3 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://powerretail.com.au/wp-content/themes/powerretail/node_modules/bootstrap/dist/js/bootstrap.min.js
5078
144
https://powerretail.com.au/
458
79
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/libs.js
5010
68
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.5 s
The time taken for the first image or text on the page to be rendered.
Time to Interactive — 3.9 s
The time taken for the page to become fully interactive.

Other

First CPU Idle — 2.7 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 140 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 1.5 s
The time taken for the primary content of the page to be rendered.

Opportunities

Properly size images — Potential savings of 658 KiB
Images can slow down the page's load time. Powerretail.com.au should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://powerretail.com.au/wp-content/uploads/2020/10/Premier_Investments_2.png
355848
341614
https://powerretail.com.au/wp-content/uploads/2020/10/Hair_Beauty_Sales_2.jpg
67704
64996
https://powerretail.com.au/wp-content/uploads/2020/10/CF_Records_2.jpg
55725
53496
https://powerretail.com.au/wp-content/uploads/2020/10/Myer_Chairman_2.jpg
47835
45922
https://powerretail.com.au/wp-content/uploads/2020/10/E-COmmerce-TIme-Machine_Dan_Murphys_2.jpg
46487
44628
https://powerretail.com.au/wp-content/uploads/2020/11/DoorDash_Reject_Shop_2.jpg
70306
32840
https://powerretail.com.au/wp-content/uploads/2020/03/e-commerce.png
55916
30956
https://powerretail.com.au/wp-content/uploads/2020/03/newsletter.png
50807
28127
https://powerretail.com.au/wp-content/themes/powerretail/assets/images/logo.png
11888
10689
https://powerretail.com.au/wp-content/uploads/userphoto/140.png
8533
8257
https://powerretail.com.au/wp-content/uploads/2020/08/talking-point.png
209198
6141
https://powerretail.com.au/wp-content/uploads/2020/09/slider-image-1.png
20433
6094
Remove unused CSS — Potential savings of 94 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Powerretail.com.au should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://powerretail.com.au/wp-content/themes/powerretail/assets/css/style.css?ver=5.4.4
36645
33762
https://powerretail.com.au/wp-content/themes/powerretail/assets/css/lib.css?ver=5.4.4
21230
21230
https://powerretail.com.au/wp-content/plugins/woocommerce/packages/woocommerce-blocks/build/style.css?ver=2.7.1
16675
16675
/*! * Font Awesome Free 5.15.1 by @fontawesome - https://fontawesome.com * License - https://fonta...
12328
12328
https://powerretail.com.au/wp-content/plugins/gravityforms/css/formsmain.min.css?ver=2.4.21
11985
11985
Remove unused JavaScript — Potential savings of 373 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/libs.js
178808
114406
https://connect.facebook.net/signals/config/223914508768928?v=2.9.27&r=stable
71016
66574
https://connect.facebook.net/signals/config/845223629180725?v=2.9.27&r=stable
71443
54143
https://a.omappapi.com/app/js/api.min.js
63895
41198
https://script.hotjar.com/modules.1866edf2114e6450e7c9.js
73098
33505
https://www.googletagmanager.com/gtag/js?id=UA-16185120-5
39109
26048
https://www.google-analytics.com/gtm/js?id=GTM-N3MBZLT&t=gtag_UA_16185120_5&cid=480310529.1604625025
34265
23627
https://www.googletagmanager.com/gtm.js?id=GTM-MXLZNTT
43214
22220
Efficiently encode images — Potential savings of 695 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://powerretail.com.au/wp-content/themes/powerretail/assets/images/icon-login.jpg
594630
587828
https://powerretail.com.au/wp-content/uploads/2020/11/DoorDash_Reject_Shop_2.jpg
70306
24967
https://powerretail.com.au/wp-content/uploads/2020/10/CF_Records_2.jpg
55725
20296
https://powerretail.com.au/wp-content/uploads/2020/10/Hair_Beauty_Sales_2.jpg
67704
19759
https://powerretail.com.au/wp-content/uploads/2020/10/E-COmmerce-TIme-Machine_Dan_Murphys_2.jpg
46487
13411
https://powerretail.com.au/wp-content/uploads/2020/10/Myer_Chairman_2.jpg
47835
11002
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-8-bg.jpg
70196
9265
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-4-bg.jpg
25547
8069
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-5-bg.jpg
30361
6747
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-2-bg.jpg
52421
5424
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-9-bg.jpg
70067
5321
Preload key requests — Potential savings of 270 ms
Key requests can be preloaded by using '<link rel=preload>'. Powerretail.com.au should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
URL Potential Savings (Ms)
https://powerretail.com.au/wp-content/themes/powerretail/assets/fonts/fontawesome-webfont.woff
270

Diagnostics

Avoid enormous network payloads — Total size was 3,843 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://powerretail.com.au/wp-content/themes/powerretail/assets/images/icon-login.jpg
595453
https://powerretail.com.au/wp-content/uploads/2020/10/Premier_Investments_2.png
356668
https://powerretail.com.au/wp-content/uploads/2020/08/talking-point.png
210022
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/libs.js
178808
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-3-bg.jpg
143628
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-all-star-bash.jpg
119110
https://a.omappapi.com/users/be845990014f/images/5929b997a5c21596415384-Echo-Dot.png
113273
https://powerretail.com.au/wp-content/themes/powerretail/assets/images/loader.gif
100536
https://ka-f.fontawesome.com/releases/v5.15.1/webfonts/free-fa-solid-900.woff2
81601
https://ka-f.fontawesome.com/releases/v5.15.1/webfonts/free-fa-brands-400.woff2
79839
Avoid an excessive DOM size — 1,385 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1,385
Maximum DOM Depth
18
Maximum Child Elements
52
Minimize main-thread work — 2.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
839.302
Style & Layout
717.706
Other
322.921
Rendering
157.807
Script Parsing & Compilation
113.92
Parse HTML & CSS
97.886
Garbage Collection
13.048

Metrics

Speed Index — 3.2 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 5.9 s
The timing of the largest text or image that is painted.
Cumulative Layout Shift — 0.32
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Eliminate render-blocking resources — Potential savings of 1,490 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Powerretail.com.au should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://cdn.jsdelivr.net/gh/kenwheeler/slick@1.8.1/slick/slick.css
1304
230
https://cdn.jsdelivr.net/gh/kenwheeler/slick@1.8.1/slick/slick-theme.css
1587
230
https://powerretail.com.au/wp-content/plugins/the-events-calendar/common/src/resources/css/common-skeleton.min.css?ver=4.12.12
5571
110
https://powerretail.com.au/wp-content/plugins/the-events-calendar/common/src/resources/css/tooltip.min.css?ver=4.12.12
1321
150
https://powerretail.com.au/wp-content/plugins/woocommerce/packages/woocommerce-blocks/build/vendors-style.css?ver=2.7.1
1726
150
https://powerretail.com.au/wp-content/plugins/woocommerce/packages/woocommerce-blocks/build/style.css?ver=2.7.1
16675
270
https://powerretail.com.au/wp-content/plugins/column-shortcodes//assets/css/shortcodes.css?ver=1.0.1
1441
150
https://powerretail.com.au/wp-content/plugins/simple-membership/css/swpm.common.css?ver=5.4.4
1547
150
https://powerretail.com.au/wp-content/plugins/woocommerce/assets/css/woocommerce-layout.css?ver=4.3.0
3101
70
https://powerretail.com.au/wp-content/plugins/woocommerce/assets/css/woocommerce.css?ver=4.3.0
9189
110
https://powerretail.com.au/wp-content/plugins/wordpress-social-login/assets/css/style.css?ver=5.4.4
986
70
https://powerretail.com.au/wp-content/plugins/wp-post-modal/public/css/wp-post-modal-public.css?ver=1.0.0
1999
70
https://powerretail.com.au/wp-content/plugins/easy-table-of-contents/vendor/icomoon/style.min.css?ver=2.0.11
1029
70
https://powerretail.com.au/wp-content/plugins/easy-table-of-contents/assets/css/screen.min.css?ver=2.0.11
2080
70
https://powerretail.com.au/wp-content/plugins/woocommerce-gateway-paypal-express-checkout/assets/css/wc-gateway-ppec-frontend.css?ver=2.0.3
1406
70
https://powerretail.com.au/wp-content/themes/powerretail/assets/css/style.css?ver=5.4.4
36645
230
https://powerretail.com.au/wp-content/themes/powerretail/css/layout-overrides.css?ver=false
1207
70
https://powerretail.com.au/wp-content/themes/powerretail/assets/css/lib.css?ver=5.4.4
21230
150
https://powerretail.com.au/wp-content/themes/powerretail/assets/css/custom.css?ver=5.4.4
1531
70
https://powerretail.com.au/wp-content/themes/powerretail/css/prw-templates.css?ver=false
3392
70
https://powerretail.com.au/wp-content/themes/powerretail/css/custom-styles.css?ver=false
1732
70
https://powerretail.com.au/wp-content/plugins/wp-social-sharing/static/socialshare.css?ver=1.6
1855
70
Serve images in next-gen formats — Potential savings of 1,761 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://powerretail.com.au/wp-content/themes/powerretail/assets/images/icon-login.jpg
594630
591170
https://powerretail.com.au/wp-content/uploads/2020/10/Premier_Investments_2.png
355848
329950
https://powerretail.com.au/wp-content/uploads/2020/08/talking-point.png
209198
177874
https://a.omappapi.com/users/be845990014f/images/5929b997a5c21596415384-Echo-Dot.png
112494
83782
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-all-star-bash.jpg
118292
79824
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-3-bg.jpg
142803
69007
https://powerretail.com.au/wp-content/uploads/2020/11/DoorDash_Reject_Shop_2.jpg
70306
48758
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-8-bg.jpg
70196
44260
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-9-bg.jpg
70067
43155
https://powerretail.com.au/wp-content/uploads/2020/10/CF_Records_2.jpg
55725
39717
https://powerretail.com.au/wp-content/uploads/2020/03/e-commerce.png
55916
37962
https://powerretail.com.au/wp-content/uploads/2020/10/Hair_Beauty_Sales_2.jpg
67704
37828
https://powerretail.com.au/wp-content/uploads/2020/03/newsletter.png
50807
34735
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-2-bg.jpg
52421
31341
https://powerretail.com.au/wp-content/uploads/2020/10/E-COmmerce-TIme-Machine_Dan_Murphys_2.jpg
46487
30241
https://powerretail.com.au/wp-content/uploads/2020/10/Myer_Chairman_2.jpg
47835
28525
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-5-bg.jpg
30361
23093
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-4-bg.jpg
25547
19785
https://powerretail.com.au/wp-content/uploads/2020/08/slider-6.png
40054
19182
https://powerretail.com.au/wp-content/uploads/2019/04/ASB-Logo.png
27223
16037
https://powerretail.com.au/wp-content/uploads/2020/01/2.png
25743
9013
https://powerretail.com.au/wp-content/uploads/2020/09/slider-image-1.png
20433
8433
Reduce initial server response time — Root document took 1,560 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://powerretail.com.au/
1557.385

Diagnostics

Serve static assets with an efficient cache policy — 101 resources found
Powerretail.com.au can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=497d1052-ae18-4c2a-8f7c-a9e56198ab25&_expected_cookie=ac32dbbc2d3d7f3436f543ad67ff1400
0
737
https://static.hotjar.com/c/hotjar-1454522.js?sv=5
60000
2051
https://connect.facebook.net/signals/config/845223629180725?v=2.9.27&r=stable
1200000
71443
https://connect.facebook.net/signals/config/223914508768928?v=2.9.27&r=stable
1200000
71016
https://connect.facebook.net/en_US/fbevents.js
1200000
24198
https://www.google-analytics.com/analytics.js
7200000
19479
https://snap.licdn.com/li.lms-analytics/insight.beta.min.js
11760000
2113
https://powerretail.com.au/wp-content/themes/powerretail/assets/images/icon-login.jpg
43200000
595453
https://powerretail.com.au/wp-content/uploads/2020/10/Premier_Investments_2.png
43200000
356668
https://powerretail.com.au/wp-content/uploads/2020/08/talking-point.png
43200000
210022
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/libs.js
43200000
178808
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-3-bg.jpg
43200000
143628
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-all-star-bash.jpg
43200000
119110
https://powerretail.com.au/wp-content/themes/powerretail/assets/images/loader.gif
43200000
100536
https://powerretail.com.au/wp-content/uploads/2020/11/DoorDash_Reject_Shop_2.jpg
43200000
71128
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-8-bg.jpg
43200000
71028
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-9-bg.jpg
43200000
70899
https://powerretail.com.au/wp-content/uploads/2020/10/Hair_Beauty_Sales_2.jpg
43200000
68520
https://powerretail.com.au/wp-content/themes/powerretail/assets/fonts/fontawesome-webfont.woff
43200000
67999
https://powerretail.com.au/wp-content/uploads/2020/03/e-commerce.png
43200000
56738
https://powerretail.com.au/wp-content/uploads/2020/10/CF_Records_2.jpg
43200000
56544
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-2-bg.jpg
43200000
53310
https://powerretail.com.au/wp-content/uploads/2020/03/newsletter.png
43200000
51621
https://powerretail.com.au/wp-content/uploads/2020/10/Myer_Chairman_2.jpg
43200000
48654
https://powerretail.com.au/wp-content/uploads/2020/10/E-COmmerce-TIme-Machine_Dan_Murphys_2.jpg
43200000
47304
https://powerretail.com.au/wp-content/uploads/2020/01/1.png
43200000
42933
https://powerretail.com.au/wp-content/uploads/2020/08/slider-6.png
43200000
40874
https://powerretail.com.au/wp-content/themes/powerretail/assets/css/style.css?ver=5.4.4
43200000
36645
https://powerretail.com.au/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
43200000
33728
https://powerretail.com.au/wp-content/uploads/2020/01/All.png
43200000
31394
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-5-bg.jpg
43200000
31188
https://powerretail.com.au/wp-content/uploads/2019/04/ASB-Logo.png
43200000
28035
https://powerretail.com.au/wp-content/uploads/2020/01/2.png
43200000
26563
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-4-bg.jpg
43200000
26372
https://powerretail.com.au/wp-content/uploads/2020/01/3.png
43200000
25353
https://powerretail.com.au/wp-content/uploads/2020/09/slider-image-1.png
43200000
21247
https://powerretail.com.au/wp-content/themes/powerretail/assets/css/lib.css?ver=5.4.4
43200000
21230
https://powerretail.com.au/wp-content/plugins/woocommerce/packages/woocommerce-blocks/build/style.css?ver=2.7.1
43200000
16675
https://powerretail.com.au/wp-content/themes/powerretail/node_modules/bootstrap/dist/js/bootstrap.min.js
43200000
16138
https://powerretail.com.au/wp-content/uploads/2020/03/audience.png
43200000
13413
https://powerretail.com.au/wp-content/themes/powerretail/assets/images/logo.png
43200000
12704
https://powerretail.com.au/wp-content/plugins/gravityforms/css/formsmain.min.css?ver=2.4.21
43200000
11985
https://powerretail.com.au/wp-content/plugins/gravityforms/js/gravityforms.min.js?ver=2.4.21
43200000
11000
https://powerretail.com.au/wp-content/uploads/userphoto/140.png
43200000
9352
https://powerretail.com.au/wp-content/plugins/woocommerce/assets/css/woocommerce.css?ver=4.3.0
43200000
9189
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/migrate.js
43200000
8761
https://powerretail.com.au/wp-content/plugins/gravityforms/js/chosen.jquery.min.js?ver=2.4.21
43200000
7290
https://powerretail.com.au/wp-content/uploads/2020/03/logo.png
43200000
7035
https://powerretail.com.au/wp-content/uploads/2020/03/emarsys.png
43200000
6857
https://powerretail.com.au/wp-content/uploads/2020/03/salesforce.png
43200000
5878
https://powerretail.com.au/wp-content/uploads/2020/03/amazon.png
43200000
5842
https://powerretail.com.au/wp-content/uploads/2020/03/rakuten.png
43200000
5782
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/script.js
43200000
5605
https://powerretail.com.au/wp-content/uploads/2020/03/afterpay.png
43200000
5590
https://powerretail.com.au/wp-content/plugins/the-events-calendar/common/src/resources/css/common-skeleton.min.css?ver=4.12.12
43200000
5571
https://powerretail.com.au/wp-includes/js/wp-emoji-release.min.js?ver=5.4.4
43200000
5154
https://powerretail.com.au/wp-content/uploads/2020/03/bgcommerce.png
43200000
5121
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/custom-script.js?ver=5.4.4
43200000
4882
https://powerretail.com.au/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
43200000
4681
https://powerretail.com.au/wp-content/themes/powerretail/assets/images/pulse.png
43200000
4489
https://powerretail.com.au/wp-content/uploads/2020/03/logo-white.png
43200000
4193
https://powerretail.com.au/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js?ver=2.70
43200000
4140
https://powerretail.com.au/wp-content/plugins/wp-post-modal/public/js/wp-post-modal-public.js?ver=1.0.0
43200000
4004
https://powerretail.com.au/wp-content/plugins/gravityforms/css/readyclass.min.css?ver=2.4.21
43200000
3979
https://powerretail.com.au/wp-content/uploads/2020/03/adobe.png
43200000
3917
https://powerretail.com.au/wp-content/uploads/2020/03/toll.png
43200000
3888
https://powerretail.com.au/wp-content/uploads/2019/01/top-banner-background-2-mobile-copy.png
43200000
3635
https://powerretail.com.au/wp-content/themes/powerretail/css/prw-templates.css?ver=false
43200000
3392
https://powerretail.com.au/wp-content/plugins/woocommerce/assets/css/woocommerce-layout.css?ver=4.3.0
43200000
3101
https://powerretail.com.au/wp-content/uploads/2019/01/top-banner-background-1-Mobile-copy.png
43200000
3027
https://powerretail.com.au/wp-content/uploads/2020/03/pulse.png
43200000
2839
https://powerretail.com.au/wp-content/plugins/gravityforms/js/placeholders.jquery.min.js?ver=2.4.21
43200000
2459
https://powerretail.com.au/wp-content/plugins/easy-table-of-contents/assets/css/screen.min.css?ver=2.0.11
43200000
2080
https://powerretail.com.au/wp-content/themes/powerretail/js/custom-scripts.js?ver=false
43200000
2000
https://powerretail.com.au/wp-content/plugins/wp-post-modal/public/css/wp-post-modal-public.css?ver=1.0.0
43200000
1999
https://powerretail.com.au/wp-content/plugins/gravityforms/css/browsers.min.css?ver=2.4.21
43200000
1954
https://powerretail.com.au/wp-content/plugins/wp-social-sharing/static/socialshare.css?ver=1.6
43200000
1855
https://powerretail.com.au/wp-content/plugins/woocommerce/assets/js/frontend/add-to-cart.min.js?ver=4.3.0
43200000
1831
https://powerretail.com.au/wp-content/plugins/woocommerce/assets/js/frontend/cart-fragments.min.js?ver=4.3.0
43200000
1790
https://powerretail.com.au/wp-content/plugins/woocommerce/assets/css/woocommerce-smallscreen.css?ver=4.3.0
43200000
1786
https://powerretail.com.au/wp-content/plugins/woocommerce/assets/js/js-cookie/js.cookie.min.js?ver=2.1.4
43200000
1748
https://powerretail.com.au/wp-content/themes/powerretail/css/custom-styles.css?ver=false
43200000
1732
https://powerretail.com.au/wp-content/plugins/gravityforms/js/jquery.json.min.js?ver=2.4.21
43200000
1729
https://powerretail.com.au/wp-content/plugins/woocommerce/packages/woocommerce-blocks/build/vendors-style.css?ver=2.7.1
43200000
1726
https://powerretail.com.au/wp-content/plugins/simple-membership/css/swpm.common.css?ver=5.4.4
43200000
1547
https://powerretail.com.au/wp-content/themes/powerretail/assets/css/custom.css?ver=5.4.4
43200000
1531
https://powerretail.com.au/wp-includes/js/wp-embed.min.js?ver=5.4.4
43200000
1528
https://powerretail.com.au/wp-content/plugins/woocommerce/assets/js/frontend/woocommerce.min.js?ver=4.3.0
43200000
1517
https://powerretail.com.au/wp-content/plugins/column-shortcodes//assets/css/shortcodes.css?ver=1.0.1
43200000
1441
https://powerretail.com.au/wp-content/plugins/woocommerce-gateway-paypal-express-checkout/assets/css/wc-gateway-ppec-frontend.css?ver=2.0.3
43200000
1406
https://powerretail.com.au/wp-content/plugins/the-events-calendar/common/src/resources/css/tooltip.min.css?ver=4.12.12
43200000
1321
https://powerretail.com.au/wp-content/themes/powerretail/css/layout-overrides.css?ver=false
43200000
1207
https://powerretail.com.au/wp-content/plugins/gravityforms/css/formreset.min.css?ver=2.4.21
43200000
1176
https://powerretail.com.au/wp-content/plugins/optinmonster/assets/js/helper.js?ver=1.9.17
43200000
1127
https://powerretail.com.au/wp-content/plugins/wp-social-sharing/static/socialshare.js?ver=1.6
43200000
1052
https://powerretail.com.au/wp-content/plugins/easy-table-of-contents/vendor/icomoon/style.min.css?ver=2.0.11
43200000
1029
https://powerretail.com.au/wp-content/plugins/wordpress-social-login/assets/css/style.css?ver=5.4.4
43200000
986
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/l10n.js
43200000
914
https://snap.licdn.com/li.lms-analytics/insight.min.js
56037000
761
https://ajax.cloudflare.com/cdn-cgi/scripts/7089c43e/cloudflare-static/rocket-loader.min.js
172800000
4982
https://powerretail.com.au/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js
172800000
1528
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://powerretail.com.au/wp-content/themes/powerretail/assets/fonts/fontawesome-webfont.woff
55.128999985754
https://cdn.jsdelivr.net/gh/kenwheeler/slick@1.8.1/slick/fonts/slick.woff
20.821999991313
https://fonts.gstatic.com/s/notosans/v11/o-0IIpQlx3QUlC5A4PNr5TRASf6M7Q.woff2
14.021000126377
https://fonts.gstatic.com/s/montserrat/v15/JTURjIg1_i6t8kCHKm45_ZpC3gnD_vx3rCs.woff2
2.8490000404418
https://fonts.gstatic.com/s/montserrat/v15/JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2
2.9299999587238
https://fonts.gstatic.com/s/opensans/v18/mem5YaGs126MiZpBA-UN7rgOUuhpKKSTjw.woff2
2.5470000691712
https://fonts.gstatic.com/s/opensans/v18/mem8YaGs126MiZpBA-UFVZ0bf8pkAg.woff2
2.7929998468608
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL Location
https://ajax.cloudflare.com/cdn-cgi/scripts/7089c43e/cloudflare-static/rocket-loader.min.js
line: 0
Replace unnecessarily large JavaScript libraries — 1 large library found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.
Library Transfer Size (Bytes) Potential Savings (Bytes)
67489
88

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of powerretail.com.au. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Powerretail.com.au may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Powerretail.com.au may provide relevant information that dialogue cannot, by using audio descriptions.

Contrast

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
71

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that powerretail.com.au should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
3.4.0
jQuery
1.12.4
WebFont Loader
Moment.js
2.24.0
Moment Timezone
0.5.23
WordPress
core-js
3.0.0: pure
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://powerretail.com.au/
Includes front-end JavaScript libraries with known security vulnerabilities — 5 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
1
Medium
4
Medium

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://www.facebook.com/tr/
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
https://www.facebook.com/tr/
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/libs.js
https://static.hotjar.com/c/hotjar-1454522.js?sv=5
https://static.hotjar.com/c/hotjar.js.map
https://powerretail.com.au/wp-content/themes/powerretail/node_modules/bootstrap/dist/js/bootstrap.min.js
https://powerretail.com.au/wp-content/themes/powerretail/node_modules/bootstrap/dist/js/bootstrap.min.js.map
67

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for powerretail.com.au. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of powerretail.com.au on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links do not have descriptive text — 3 links found
Make use of descriptive link text to assist search engines in understanding the content.
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
22

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of powerretail.com.au. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of powerretail.com.au on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive on simulated mobile network at 24.4 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://powerretail.com.au/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 54
Performance 18
Accessibility 88
Best Practices 64
SEO 77
Progressive Web App 25
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://powerretail.com.au
Updated: 6th November, 2020

6.46 seconds
First Contentful Paint (FCP)
4%
36%
60%

0.03 seconds
First Input Delay (FID)
94%
6%
0%

Simulate loading on mobile
18

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for powerretail.com.au. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.002
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Powerretail.com.au should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://powerretail.com.au/
630
https://powerretail.com.au/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Powerretail.com.au should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 32 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/config/223914508768928?v=2.9.27&r=stable
12133
https://connect.facebook.net/signals/config/845223629180725?v=2.9.27&r=stable
12124
https://a.omappapi.com/app/js/api.min.js
8735
https://connect.facebook.net/en_US/fbevents.js
45

Diagnostics

Avoid chaining critical requests — 30 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Powerretail.com.au should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Keep request counts low and transfer sizes small — 151 requests • 3,842 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
151
3934081
Image
49
2619997
Script
44
821842
Font
9
290433
Stylesheet
28
141417
Other
19
36026
Document
2
24366
Media
0
0
Third-party
56
902803
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 1 element found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.0019328884548611
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://powerretail.com.au/wp-content/themes/powerretail/node_modules/bootstrap/dist/js/bootstrap.min.js
31027
345
https://powerretail.com.au/
1691
256
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/libs.js
30780
247
https://powerretail.com.au/
630
188
https://script.hotjar.com/modules.1866edf2114e6450e7c9.js
6467
166
https://cdn.jsdelivr.net/npm/slick-carousel@1.8.1/slick/slick.min.js
3471
162
https://www.google-analytics.com/analytics.js
6150
153
https://a.omappapi.com/app/js/api.min.js
34399
149
https://connect.facebook.net/signals/config/845223629180725?v=2.9.27&r=stable
10410
124
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/custom-script.js?ver=5.4.4
28650
122
https://a.omappapi.com/app/js/api.min.js
5520
119
https://ajax.cloudflare.com/cdn-cgi/scripts/7089c43e/cloudflare-static/rocket-loader.min.js
2490
116
https://powerretail.com.au/
818
106
https://a.omappapi.com/app/js/api.min.js
6633
99
https://powerretail.com.au/
2026
95
https://a.omappapi.com/app/js/api.min.js
5639
94
https://powerretail.com.au/
1601
90
https://powerretail.com.au/
2252
90
https://a.omappapi.com/app/js/api.min.js
34548
81
https://powerretail.com.au/
1947
79
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://powerretail.com.au/
0
21.005999995396
658
0
301
https://powerretail.com.au/
21.568000025582
1446.6060000123
22971
179012
200
text/html
Document
https://cdn.jsdelivr.net/gh/kenwheeler/slick@1.8.1/slick/slick.css
1466.5099999984
1501.5719999792
1304
1776
200
text/css
Stylesheet
https://cdn.jsdelivr.net/gh/kenwheeler/slick@1.8.1/slick/slick-theme.css
1466.7059999774
1494.7420000099
1587
3145
200
text/css
Stylesheet
https://powerretail.com.au/wp-content/plugins/the-events-calendar/common/src/resources/css/common-skeleton.min.css?ver=4.12.12
1466.8589999783
2335.6040000217
5566
26843
200
text/css
Stylesheet
https://powerretail.com.au/wp-content/plugins/the-events-calendar/common/src/resources/css/tooltip.min.css?ver=4.12.12
1467.072999978
1495.1330000185
1319
1634
200
text/css
Stylesheet
https://powerretail.com.au/wp-content/plugins/woocommerce/packages/woocommerce-blocks/build/vendors-style.css?ver=2.7.1
1467.5580000039
2315.9459999879
1721
2967
200
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https://snap.licdn.com/li.lms-analytics/insight.min.js
4573.6620000098
4594.9120000005
761
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200
application/x-javascript
Script
https://www.googleadservices.com/pagead/conversion_async.js
4574.5810000226
4581.4600000158
12650
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200
text/javascript
Script
https://connect.facebook.net/en_US/fbevents.js
4577.976999979
4595.9709999734
24198
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application/x-javascript
Script
https://googleads.g.doubleclick.net/pagead/viewthroughconversion/622669564/?random=1604625059966&cv=9&fst=1604625059966&num=1&guid=ON&resp=GooglemKTybQhCsO&u_h=640&u_w=360&u_ah=640&u_aw=360&u_cd=24&u_his=2&u_tz=-480&u_java=false&u_nplug=0&u_nmime=0&gtm=2wgas1&sendb=1&ig=1&frm=0&url=https%3A%2F%2Fpowerretail.com.au%2F&tiba=Power%20Retail%20-%20Driving%20success%20in%20e-commerce&hn=www.googleadservices.com&async=1&rfmt=3&fmt=4
4688.5149999871
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2307
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Script
https://snap.licdn.com/li.lms-analytics/insight.beta.min.js
4690.8500000136
4813.8860000181
2113
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application/x-javascript
Script
https://a.omappapi.com/app/js/moment.js/2.24.0/moment.min.js
4706.147000019
4802.8519999934
20223
53324
200
application/javascript
Script
https://a.omappapi.com/app/js/webfont/1.5.18/webfont.js
4708.0660000211
4797.9449999984
7544
16587
200
application/javascript
Script
https://connect.facebook.net/signals/config/845223629180725?v=2.9.27&r=stable
4730.280000018
4846.7410000158
71020
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200
application/x-javascript
Script
https://www.google.com/pagead/1p-user-list/622669564/?random=1604625059966&cv=9&fst=1604624400000&num=1&guid=ON&u_h=640&u_w=360&u_ah=640&u_aw=360&u_cd=24&u_his=2&u_tz=-480&u_java=false&u_nplug=0&u_nmime=0&gtm=2wgas1&sendb=1&frm=0&url=https%3A%2F%2Fpowerretail.com.au%2F&tiba=Power%20Retail%20-%20Driving%20success%20in%20e-commerce&async=1&fmt=3&is_vtc=1&random=2256426733&resp=GooglemKTybQhCsO&rmt_tld=0&ipr=y
4737.5379999867
4816.7479999829
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image/gif
Image
https://cdn.jsdelivr.net/gh/kenwheeler/slick@1.8.1/slick/fonts/slick.woff
4851.1820000131
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Font
https://cdn.jsdelivr.net/gh/kenwheeler/slick@1.8.1/slick/ajax-loader.gif
4856.0159999761
4876.3100000215
4967
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200
image/gif
Image
https://powerretail.com.au/?wc-ajax=get_refreshed_fragments
4927.1300000255
5876.2739999802
1216
210
200
application/json
XHR
https://a.omappapi.com/users/be845990014f/images/5929b997a5c21596415384-Echo-Dot.png
4969.7520000045
5000.1840000041
113273
112494
200
image/png
Image
https://vars.hotjar.com/box-469cf41adb11dc78be68c1ae7f9457a4.html
5034.5560000278
5050.6579999928
1395
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text/html
Document
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=1318972&time=1604625060322&url=https%3A%2F%2Fpowerretail.com.au%2F
5041.2360000191
5090.2789999964
938
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302
https://a.omappapi.com/app/js/moment-timezone/0.5.23/moment-timezone-with-data-2012-2022.min.js
5048.4169999836
5065.2189999819
11144
32815
200
application/javascript
Script
https://connect.facebook.net/signals/config/223914508768928?v=2.9.27&r=stable
5079.4059999753
5099.3700000108
70990
239422
200
application/x-javascript
Script
https://www.facebook.com/tr/?id=845223629180725&ev=PageView&dl=https%3A%2F%2Fpowerretail.com.au%2F&rl=&if=false&ts=1604625060359&sw=360&sh=640&v=2.9.27&r=stable&a=tmgoogletagmanager&ec=0&o=30&fbp=fb.2.1604625060355.1243167068&it=1604625060010&coo=false&rqm=GET
5079.6739999787
5093.0459999945
463
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200
image/gif
Image
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=1318972&time=1604625060322&url=https%3A%2F%2Fpowerretail.com.au%2F&cookiesTest=true
5090.5720000155
5133.5729999701
782
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https://in.hotjar.com/api/v2/client/sites/1454522/visit-data?sv=5
5113.2760000182
5219.6980000008
454
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application/json
XHR
https://www.facebook.com/tr/?id=223914508768928&ev=PageView&dl=https%3A%2F%2Fpowerretail.com.au%2F&rl=&if=false&ts=1604625060415&sw=360&sh=640&v=2.9.27&r=stable&ec=0&o=30&fbp=fb.2.1604625060355.1243167068&it=1604625060010&coo=false&rqm=GET
5133.6770000053
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463
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200
image/gif
Image
https://www.linkedin.com/px/li_sync?redirect=https%3A%2F%2Fpx.ads.linkedin.com%2Fcollect%3Fv%3D2%26fmt%3Djs%26pid%3D1318972%26time%3D1604625060322%26url%3Dhttps%253A%252F%252Fpowerretail.com.au%252F%26cookiesTest%3Dtrue%26liSync%3Dtrue
5134.046000021
5169.72299997
2438
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302
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=1318972&time=1604625060322&url=https%3A%2F%2Fpowerretail.com.au%2F&cookiesTest=true&liSync=true
5169.9609999778
5204.7269999748
545
0
302
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=36ce059f-38d7-48b7-8b60-61c087d35299
5204.9789999728
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https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=36ce059f-38d7-48b7-8b60-61c087d35299&_expected_cookie=7931d9849b253486053f6f981c037faa
5242.2140000272
5276.549000002
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image/gif
Image
https://fonts.googleapis.com/css?family=Noto+Sans:400%7CMontserrat:500,400%7COpen+Sans:700,500,400
5474.8380000237
5493.6580000212
2118
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200
text/css
Stylesheet
https://fonts.gstatic.com/s/notosans/v11/o-0IIpQlx3QUlC5A4PNr5TRASf6M7Q.woff2
5577.4760000058
5581.9059999776
10888
10292
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Font
https://fonts.gstatic.com/s/montserrat/v15/JTURjIg1_i6t8kCHKm45_ZpC3gnD_vx3rCs.woff2
5578.8859999739
5582.3569999775
14235
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Font
https://fonts.gstatic.com/s/montserrat/v15/JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2
5579.9400000251
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Font
https://fonts.gstatic.com/s/opensans/v18/mem5YaGs126MiZpBA-UN7rgOUuhpKKSTjw.woff2
5581.31400001
5584.2609999818
9674
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font/woff2
Font
https://fonts.gstatic.com/s/opensans/v18/mem8YaGs126MiZpBA-UFVZ0bf8pkAg.woff2
5583.1749999779
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font/woff2
Font
https://www.facebook.com/tr/
5661.0789999831
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0
0
-1
Other
https://www.facebook.com/tr/
5700.7369999774
5703.4190000268
0
0
-1
Other
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
1487.225
10.131
1501.875
22.609
1530.748
46.939
1577.703
6.032
1621.062
15.875
2600.158
5.361
2606.4
6.849
2613.302
10.388
2623.714
128.093
2752.43
28.913
2791.579
39.408
2836.631
8.996
2846.884
6.076
2878.958
6.372
2895.679
5.189
2912.32
6.286
2945.636
6.727
2962.233
6.087
2979.05
5.726
2995.592
5.094
3513.23
26.473
3546.045
12.063
3558.146
9.496
3571.966
12.919
3596.084
38.374
3655.341
12.699
3670.333
47.597
3721.926
6.54
3729.273
5.489
3734.933
36.89
3788.421
7.676
3812.168
28.391
4311.936
61.829
4377.708
5.217
4382.953
40.588
4423.671
16.051
4440.213
5.468
4445.711
5.033
4450.771
30.459
4481.451
19.342
4501.498
10.4
4530.957
10.685
4541.673
7.156
4548.873
12.575
4565.407
7.472
4572.92
29.789
4602.725
14.474
4622.247
10.353
4634.501
41.51
4685.578
7.025
4692.637
23.489
4716.154
9.731
4729.113
6.937
4736.112
11.898
4748.139
19.3
4780.576
6.375
4801.736
172.722
4974.493
6.741
4981.248
24.713
5017.455
45.052
5064.551
5.929
5078.193
7.409
5086.242
30.956
5117.811
8.652
5130.024
8.55
5145.569
11.434
5159.062
11.429
5287.804
12.243
5505.447
7.287
5513.332
74.408
5593.855
40.286
5634.441
6.239
5646.4
32.853
5679.275
8.214
5687.51
11.267
5702.02
32.536
5745.436
8.487
5755.526
6.565
5762.107
7.753
5769.925
7.265
5913.733
6.686
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Other

Estimated Input Latency — 80 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive powerretail.com.au as laggy when the latency is higher than 0.05 seconds.

Opportunities

Minify CSS — Potential savings of 10 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Powerretail.com.au should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://powerretail.com.au/wp-content/themes/powerretail/assets/css/style.css?ver=5.4.4
36641
6959
https://powerretail.com.au/wp-content/themes/powerretail/assets/css/lib.css?ver=5.4.4
21221
2885
Minify JavaScript — Potential savings of 53 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Powerretail.com.au should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/libs.js
178795
47083
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/migrate.js
8766
4600
https://powerretail.com.au/wp-content/plugins/wp-post-modal/public/js/wp-post-modal-public.js?ver=1.0.0
3993
2307
Remove unused CSS — Potential savings of 94 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Powerretail.com.au should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://powerretail.com.au/wp-content/themes/powerretail/assets/css/style.css?ver=5.4.4
36641
34474
https://powerretail.com.au/wp-content/themes/powerretail/assets/css/lib.css?ver=5.4.4
21221
21221
https://powerretail.com.au/wp-content/plugins/woocommerce/packages/woocommerce-blocks/build/style.css?ver=2.7.1
16670
16670
/*! * Font Awesome Free 5.15.1 by @fontawesome - https://fontawesome.com * License - https://fonta...
12328
12328
https://powerretail.com.au/wp-content/plugins/gravityforms/css/formsmain.min.css?ver=2.4.21
11980
11980

Diagnostics

Avoid enormous network payloads — Total size was 3,842 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://powerretail.com.au/wp-content/themes/powerretail/assets/images/icon-login.jpg
595453
https://powerretail.com.au/wp-content/uploads/2020/10/Premier_Investments_2.png
356672
https://powerretail.com.au/wp-content/uploads/2020/08/talking-point.png
210022
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/libs.js
178795
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-3-bg.jpg
143630
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-all-star-bash.jpg
119106
https://a.omappapi.com/users/be845990014f/images/5929b997a5c21596415384-Echo-Dot.png
113273
https://powerretail.com.au/wp-content/themes/powerretail/assets/images/loader.gif
100536
https://ka-f.fontawesome.com/releases/v5.15.1/webfonts/free-fa-solid-900.woff2
81603
https://ka-f.fontawesome.com/releases/v5.15.1/webfonts/free-fa-brands-400.woff2
79835
Avoid an excessive DOM size — 1,322 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1,322
Maximum DOM Depth
18
Maximum Child Elements
52
Reduce JavaScript execution time — 3.0 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://powerretail.com.au/
2608.252
35.716
20.292
https://ajax.cloudflare.com/cdn-cgi/scripts/7089c43e/cloudflare-static/rocket-loader.min.js
1221.304
1045.056
31.372
https://a.omappapi.com/app/js/api.min.js
1103.336
424.808
60.66
Unattributable
775.304
21.092
0.856
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/libs.js
242.78
149.384
51.1
https://www.googletagmanager.com/gtag/js?id=UA-16185120-5
179.364
112.184
61.732
https://connect.facebook.net/signals/config/845223629180725?v=2.9.27&r=stable
168.892
124.748
20.112
https://www.google-analytics.com/analytics.js
167.012
149.896
5.944
https://script.hotjar.com/modules.1866edf2114e6450e7c9.js
166.04
113.324
27.616
https://www.googletagmanager.com/gtm.js?id=GTM-MXLZNTT
133.44
111.804
15.972
https://kit.fontawesome.com/488a5c36ce.js
123.168
117.204
4.336
https://connect.facebook.net/en_US/fbevents.js
77.2
64.752
8.368
https://powerretail.com.au/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
67.656
50.336
6.28
https://powerretail.com.au/wp-content/themes/powerretail/assets/css/style.css?ver=5.4.4
63.5
0
0
https://connect.facebook.net/signals/config/223914508768928?v=2.9.27&r=stable
61.024
31.172
20.308
https://www.google-analytics.com/gtm/js?id=GTM-N3MBZLT&t=gtag_UA_16185120_5&cid=94731179.1604625059
58.512
42.468
11.44
https://vars.hotjar.com/box-469cf41adb11dc78be68c1ae7f9457a4.html
56.112
17.536
6.5

Metrics

First Contentful Paint — 4.7 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 15.0 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 20.6 s
The timing of the largest text or image that is painted.
Time to Interactive — 23.8 s
The time taken for the page to become fully interactive.
Total Blocking Time — 840 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 12.8 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 350 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 4.7 s
The time taken for the primary content of the page to be rendered.
First Contentful Paint (3G) — 9000 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 4,360 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Powerretail.com.au should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://cdn.jsdelivr.net/gh/kenwheeler/slick@1.8.1/slick/slick.css
1304
780
https://cdn.jsdelivr.net/gh/kenwheeler/slick@1.8.1/slick/slick-theme.css
1587
780
https://powerretail.com.au/wp-content/plugins/the-events-calendar/common/src/resources/css/common-skeleton.min.css?ver=4.12.12
5566
330
https://powerretail.com.au/wp-content/plugins/the-events-calendar/common/src/resources/css/tooltip.min.css?ver=4.12.12
1319
480
https://powerretail.com.au/wp-content/plugins/woocommerce/packages/woocommerce-blocks/build/vendors-style.css?ver=2.7.1
1721
480
https://powerretail.com.au/wp-content/plugins/woocommerce/packages/woocommerce-blocks/build/style.css?ver=2.7.1
16670
1230
https://powerretail.com.au/wp-content/plugins/column-shortcodes//assets/css/shortcodes.css?ver=1.0.1
1438
480
https://powerretail.com.au/wp-content/plugins/simple-membership/css/swpm.common.css?ver=5.4.4
1538
480
https://powerretail.com.au/wp-content/plugins/woocommerce/assets/css/woocommerce-layout.css?ver=4.3.0
3088
330
https://powerretail.com.au/wp-content/plugins/woocommerce/assets/css/woocommerce-smallscreen.css?ver=4.3.0
1777
180
https://powerretail.com.au/wp-content/plugins/woocommerce/assets/css/woocommerce.css?ver=4.3.0
9180
480
https://powerretail.com.au/wp-content/plugins/wordpress-social-login/assets/css/style.css?ver=5.4.4
977
180
https://powerretail.com.au/wp-content/plugins/wp-post-modal/public/css/wp-post-modal-public.css?ver=1.0.0
1997
180
https://powerretail.com.au/wp-content/plugins/easy-table-of-contents/vendor/icomoon/style.min.css?ver=2.0.11
1026
180
https://powerretail.com.au/wp-content/plugins/easy-table-of-contents/assets/css/screen.min.css?ver=2.0.11
2081
180
https://powerretail.com.au/wp-content/plugins/woocommerce-gateway-paypal-express-checkout/assets/css/wc-gateway-ppec-frontend.css?ver=2.0.3
1406
180
https://powerretail.com.au/wp-content/themes/powerretail/assets/css/style.css?ver=5.4.4
36641
930
https://powerretail.com.au/wp-content/themes/powerretail/css/layout-overrides.css?ver=false
1198
180
https://powerretail.com.au/wp-content/themes/powerretail/assets/css/lib.css?ver=5.4.4
21221
630
https://powerretail.com.au/wp-content/themes/powerretail/assets/css/custom.css?ver=5.4.4
1530
180
https://powerretail.com.au/wp-content/themes/powerretail/css/prw-templates.css?ver=false
3393
180
https://powerretail.com.au/wp-content/themes/powerretail/css/custom-styles.css?ver=false
1719
180
https://powerretail.com.au/wp-content/plugins/wp-social-sharing/static/socialshare.css?ver=1.6
1852
180
Properly size images — Potential savings of 422 KiB
Images can slow down the page's load time. Powerretail.com.au should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://powerretail.com.au/wp-content/uploads/2020/10/Premier_Investments_2.png
355848
257767
https://powerretail.com.au/wp-content/uploads/2020/10/Hair_Beauty_Sales_2.jpg
67704
49043
https://powerretail.com.au/wp-content/uploads/2020/10/CF_Records_2.jpg
55725
40366
https://powerretail.com.au/wp-content/uploads/2020/10/Myer_Chairman_2.jpg
47835
34650
https://powerretail.com.au/wp-content/uploads/2020/10/E-COmmerce-TIme-Machine_Dan_Murphys_2.jpg
46487
33674
https://powerretail.com.au/wp-content/themes/powerretail/assets/images/logo.png
11888
9822
https://powerretail.com.au/wp-content/uploads/userphoto/140.png
8533
6628
Defer offscreen images — Potential savings of 1,138 KiB
Time to Interactive can be slowed down by resources on the page. Powerretail.com.au should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://powerretail.com.au/wp-content/themes/powerretail/assets/images/icon-login.jpg
594630
594630
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-all-star-bash.jpg
118292
118292
https://powerretail.com.au/wp-content/themes/powerretail/assets/images/loader.gif
99717
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https://powerretail.com.au/wp-content/uploads/2020/03/salesforce.png
5061
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5027
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https://powerretail.com.au/wp-content/uploads/2020/03/rakuten.png
4957
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https://powerretail.com.au/wp-content/uploads/2020/03/afterpay.png
4773
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https://powerretail.com.au/wp-content/uploads/2020/03/bgcommerce.png
4304
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https://powerretail.com.au/wp-content/themes/powerretail/assets/images/pulse.png
3671
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https://powerretail.com.au/wp-content/uploads/2020/03/adobe.png
3103
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https://powerretail.com.au/wp-content/uploads/2020/03/toll.png
3072
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https://powerretail.com.au/wp-content/uploads/2019/01/top-banner-background-2-mobile-copy.png
2819
2819
https://powerretail.com.au/wp-content/uploads/2019/01/top-banner-background-1-Mobile-copy.png
2211
2211
Remove unused JavaScript — Potential savings of 372 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/libs.js
178795
114398
https://connect.facebook.net/signals/config/223914508768928?v=2.9.27&r=stable
70990
66550
https://connect.facebook.net/signals/config/845223629180725?v=2.9.27&r=stable
71020
53822
https://a.omappapi.com/app/js/api.min.js
63895
41200
https://script.hotjar.com/modules.1866edf2114e6450e7c9.js
73098
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https://www.googletagmanager.com/gtag/js?id=UA-16185120-5
39109
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https://www.google-analytics.com/gtm/js?id=GTM-N3MBZLT&t=gtag_UA_16185120_5&cid=94731179.1604625059
34265
23627
https://www.googletagmanager.com/gtm.js?id=GTM-MXLZNTT
43214
22220
Efficiently encode images — Potential savings of 695 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://powerretail.com.au/wp-content/themes/powerretail/assets/images/icon-login.jpg
594630
587828
https://powerretail.com.au/wp-content/uploads/2020/11/DoorDash_Reject_Shop_2.jpg
70306
24967
https://powerretail.com.au/wp-content/uploads/2020/10/CF_Records_2.jpg
55725
20296
https://powerretail.com.au/wp-content/uploads/2020/10/Hair_Beauty_Sales_2.jpg
67704
19759
https://powerretail.com.au/wp-content/uploads/2020/10/E-COmmerce-TIme-Machine_Dan_Murphys_2.jpg
46487
13411
https://powerretail.com.au/wp-content/uploads/2020/10/Myer_Chairman_2.jpg
47835
11002
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-8-bg.jpg
70196
9265
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-4-bg.jpg
25547
8069
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-5-bg.jpg
30361
6747
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-2-bg.jpg
52421
5424
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-9-bg.jpg
70067
5321
Serve images in next-gen formats — Potential savings of 1,761 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://powerretail.com.au/wp-content/themes/powerretail/assets/images/icon-login.jpg
594630
591170
https://powerretail.com.au/wp-content/uploads/2020/10/Premier_Investments_2.png
355848
329950
https://powerretail.com.au/wp-content/uploads/2020/08/talking-point.png
209198
177874
https://a.omappapi.com/users/be845990014f/images/5929b997a5c21596415384-Echo-Dot.png
112494
83782
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-all-star-bash.jpg
118292
79824
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-3-bg.jpg
142803
69007
https://powerretail.com.au/wp-content/uploads/2020/11/DoorDash_Reject_Shop_2.jpg
70306
48758
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-8-bg.jpg
70196
44260
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-9-bg.jpg
70067
43155
https://powerretail.com.au/wp-content/uploads/2020/10/CF_Records_2.jpg
55725
39717
https://powerretail.com.au/wp-content/uploads/2020/03/e-commerce.png
55916
37962
https://powerretail.com.au/wp-content/uploads/2020/10/Hair_Beauty_Sales_2.jpg
67704
37828
https://powerretail.com.au/wp-content/uploads/2020/03/newsletter.png
50807
34735
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-2-bg.jpg
52421
31341
https://powerretail.com.au/wp-content/uploads/2020/10/E-COmmerce-TIme-Machine_Dan_Murphys_2.jpg
46487
30241
https://powerretail.com.au/wp-content/uploads/2020/10/Myer_Chairman_2.jpg
47835
28525
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-5-bg.jpg
30361
23093
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-4-bg.jpg
25547
19785
https://powerretail.com.au/wp-content/uploads/2020/08/slider-6.png
40054
19182
https://powerretail.com.au/wp-content/uploads/2019/04/ASB-Logo.png
27223
16037
https://powerretail.com.au/wp-content/uploads/2020/01/2.png
25743
9013
https://powerretail.com.au/wp-content/uploads/2020/09/slider-image-1.png
20433
8433
Reduce initial server response time — Root document took 1,430 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://powerretail.com.au/
1426.034

Diagnostics

Serve static assets with an efficient cache policy — 101 resources found
Powerretail.com.au can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=36ce059f-38d7-48b7-8b60-61c087d35299&_expected_cookie=7931d9849b253486053f6f981c037faa
0
737
https://static.hotjar.com/c/hotjar-1454522.js?sv=5
60000
2053
https://connect.facebook.net/signals/config/845223629180725?v=2.9.27&r=stable
1200000
71020
https://connect.facebook.net/signals/config/223914508768928?v=2.9.27&r=stable
1200000
70990
https://connect.facebook.net/en_US/fbevents.js
1200000
24198
https://www.google-analytics.com/analytics.js
7200000
19479
https://snap.licdn.com/li.lms-analytics/insight.beta.min.js
11705000
2113
https://snap.licdn.com/li.lms-analytics/insight.min.js
40165000
761
https://powerretail.com.au/wp-content/themes/powerretail/assets/images/icon-login.jpg
43200000
595453
https://powerretail.com.au/wp-content/uploads/2020/10/Premier_Investments_2.png
43200000
356672
https://powerretail.com.au/wp-content/uploads/2020/08/talking-point.png
43200000
210022
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/libs.js
43200000
178795
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-3-bg.jpg
43200000
143630
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-all-star-bash.jpg
43200000
119106
https://powerretail.com.au/wp-content/themes/powerretail/assets/images/loader.gif
43200000
100536
https://powerretail.com.au/wp-content/uploads/2020/11/DoorDash_Reject_Shop_2.jpg
43200000
71126
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-8-bg.jpg
43200000
71030
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43200000
70895
https://powerretail.com.au/wp-content/uploads/2020/10/Hair_Beauty_Sales_2.jpg
43200000
68520
https://powerretail.com.au/wp-content/themes/powerretail/assets/fonts/fontawesome-webfont.woff
43200000
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https://powerretail.com.au/wp-content/uploads/2020/03/e-commerce.png
43200000
56732
https://powerretail.com.au/wp-content/uploads/2020/10/CF_Records_2.jpg
43200000
56540
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-2-bg.jpg
43200000
53315
https://powerretail.com.au/wp-content/uploads/2020/03/newsletter.png
43200000
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https://powerretail.com.au/wp-content/uploads/2020/10/Myer_Chairman_2.jpg
43200000
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43200000
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https://powerretail.com.au/wp-content/uploads/2020/01/1.png
43200000
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43200000
40872
https://powerretail.com.au/wp-content/themes/powerretail/assets/css/style.css?ver=5.4.4
43200000
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https://powerretail.com.au/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
43200000
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https://powerretail.com.au/wp-content/uploads/2020/01/All.png
43200000
31394
https://powerretail.com.au/wp-content/themes/powerretail/img/block/banner-5-bg.jpg
43200000
31196
https://powerretail.com.au/wp-content/uploads/2019/04/ASB-Logo.png
43200000
28037
https://powerretail.com.au/wp-content/uploads/2020/01/2.png
43200000
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43200000
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https://powerretail.com.au/wp-content/uploads/2020/01/3.png
43200000
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43200000
21251
https://powerretail.com.au/wp-content/themes/powerretail/assets/css/lib.css?ver=5.4.4
43200000
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https://powerretail.com.au/wp-content/plugins/woocommerce/packages/woocommerce-blocks/build/style.css?ver=2.7.1
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https://powerretail.com.au/wp-content/themes/powerretail/node_modules/bootstrap/dist/js/bootstrap.min.js
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https://powerretail.com.au/wp-content/uploads/2020/03/audience.png
43200000
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https://powerretail.com.au/wp-content/themes/powerretail/assets/images/logo.png
43200000
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https://powerretail.com.au/wp-content/plugins/gravityforms/css/formsmain.min.css?ver=2.4.21
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https://powerretail.com.au/wp-content/plugins/gravityforms/js/gravityforms.min.js?ver=2.4.21
43200000
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https://powerretail.com.au/wp-content/uploads/userphoto/140.png
43200000
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https://powerretail.com.au/wp-content/plugins/woocommerce/assets/css/woocommerce.css?ver=4.3.0
43200000
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https://powerretail.com.au/wp-content/themes/powerretail/assets/js/migrate.js
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https://powerretail.com.au/wp-content/uploads/2020/03/logo.png
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https://powerretail.com.au/wp-content/uploads/2020/03/emarsys.png
43200000
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https://powerretail.com.au/wp-content/uploads/2020/03/salesforce.png
43200000
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https://powerretail.com.au/wp-content/uploads/2020/03/amazon.png
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https://powerretail.com.au/wp-content/uploads/2020/03/rakuten.png
43200000
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https://powerretail.com.au/wp-content/themes/powerretail/assets/js/script.js
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https://powerretail.com.au/wp-content/uploads/2020/03/afterpay.png
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https://powerretail.com.au/wp-content/uploads/2020/03/bgcommerce.png
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https://powerretail.com.au/wp-content/uploads/2020/03/logo-white.png
43200000
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https://powerretail.com.au/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js?ver=2.70
43200000
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https://powerretail.com.au/wp-content/plugins/wp-post-modal/public/js/wp-post-modal-public.js?ver=1.0.0
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https://powerretail.com.au/wp-content/plugins/gravityforms/css/readyclass.min.css?ver=2.4.21
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https://powerretail.com.au/wp-content/themes/powerretail/css/prw-templates.css?ver=false
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https://powerretail.com.au/wp-content/plugins/woocommerce/assets/css/woocommerce-layout.css?ver=4.3.0
43200000
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https://powerretail.com.au/wp-content/uploads/2019/01/top-banner-background-1-Mobile-copy.png
43200000
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https://powerretail.com.au/wp-content/uploads/2020/03/pulse.png
43200000
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https://powerretail.com.au/wp-content/plugins/gravityforms/js/placeholders.jquery.min.js?ver=2.4.21
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https://powerretail.com.au/wp-content/plugins/easy-table-of-contents/assets/css/screen.min.css?ver=2.0.11
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https://powerretail.com.au/wp-content/plugins/woocommerce/assets/css/woocommerce-smallscreen.css?ver=4.3.0
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https://powerretail.com.au/wp-content/plugins/woocommerce/assets/js/js-cookie/js.cookie.min.js?ver=2.1.4
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https://powerretail.com.au/wp-content/plugins/simple-membership/css/swpm.common.css?ver=5.4.4
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43200000
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43200000
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https://powerretail.com.au/wp-content/themes/powerretail/css/layout-overrides.css?ver=false
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https://powerretail.com.au/wp-content/plugins/gravityforms/css/formreset.min.css?ver=2.4.21
43200000
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https://powerretail.com.au/wp-content/plugins/optinmonster/assets/js/helper.js?ver=1.9.17
43200000
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https://powerretail.com.au/wp-content/plugins/wp-social-sharing/static/socialshare.js?ver=1.6
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https://powerretail.com.au/wp-content/plugins/easy-table-of-contents/vendor/icomoon/style.min.css?ver=2.0.11
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https://powerretail.com.au/wp-content/themes/powerretail/assets/js/l10n.js
43200000
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https://ajax.cloudflare.com/cdn-cgi/scripts/7089c43e/cloudflare-static/rocket-loader.min.js
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https://powerretail.com.au/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js
172800000
1534
Minimize main-thread work — 7.8 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
2837.988
Style & Layout
2293.228
Other
1301.596
Rendering
512.492
Script Parsing & Compilation
451.276
Parse HTML & CSS
362.028
Garbage Collection
27.86
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://powerretail.com.au/wp-content/themes/powerretail/assets/fonts/fontawesome-webfont.woff
22.243999992497
https://cdn.jsdelivr.net/gh/kenwheeler/slick@1.8.1/slick/fonts/slick.woff
27.625999995507
https://fonts.gstatic.com/s/notosans/v11/o-0IIpQlx3QUlC5A4PNr5TRASf6M7Q.woff2
4.4299999717623
https://fonts.gstatic.com/s/montserrat/v15/JTURjIg1_i6t8kCHKm45_ZpC3gnD_vx3rCs.woff2
3.4710000036284
https://fonts.gstatic.com/s/montserrat/v15/JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2
3.4039999591187
https://fonts.gstatic.com/s/opensans/v18/mem5YaGs126MiZpBA-UN7rgOUuhpKKSTjw.woff2
2.9469999717548
https://fonts.gstatic.com/s/opensans/v18/mem8YaGs126MiZpBA-UFVZ0bf8pkAg.woff2
2.8279999969527
Reduce the impact of third-party code — Third-party code blocked the main thread for 690 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
4978
483.988
55032
92.64
77000
63.044
167134
55.06
190486
0
82323
0
60943
0
21014
0
15683
0
5312
0
1556
0
729
0
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL Location
https://ajax.cloudflare.com/cdn-cgi/scripts/7089c43e/cloudflare-static/rocket-loader.min.js
line: 0
Replace unnecessarily large JavaScript libraries — 1 large library found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.
Library Transfer Size (Bytes) Potential Savings (Bytes)
67489
88

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of powerretail.com.au. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Names and labels

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Powerretail.com.au may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Powerretail.com.au may provide relevant information that dialogue cannot, by using audio descriptions.

Names and labels

Buttons do not have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Failing Elements
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Contrast

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
64

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that powerretail.com.au should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
3.4.0
jQuery
1.12.4
WebFont Loader
Moment.js
2.24.0
Moment Timezone
0.5.23
WordPress
core-js
3.0.0: pure
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://powerretail.com.au/
Includes front-end JavaScript libraries with known security vulnerabilities — 5 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
1
Medium
4
Medium

Audits

Serves images with low resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
URL Displayed size Actual size Expected size
https://powerretail.com.au/wp-content/uploads/2020/03/logo.png
194 x 66
194 x 66
510 x 174
https://powerretail.com.au/wp-content/uploads/2020/03/logo-white.png
110 x 37
110 x 37
289 x 98
https://powerretail.com.au/wp-content/uploads/2020/03/pulse.png
63 x 45
64 x 46
166 x 119

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://www.facebook.com/tr/
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
https://www.facebook.com/tr/
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://powerretail.com.au/wp-content/themes/powerretail/assets/js/libs.js
https://static.hotjar.com/c/hotjar-1454522.js?sv=5
https://static.hotjar.com/c/hotjar.js.map
https://powerretail.com.au/wp-content/themes/powerretail/node_modules/bootstrap/dist/js/bootstrap.min.js
https://powerretail.com.au/wp-content/themes/powerretail/node_modules/bootstrap/dist/js/bootstrap.min.js.map
77

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for powerretail.com.au. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of powerretail.com.au on mobile screens.
Document uses legible font sizes — 99.99% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
.author-name, .comment-author .fn
0.00%
9px
.blog-container-top
0.00%
9px
.link-group > a
0.00%
8px
.section-7 .right-block .abutton, .section-7 .right-block .wp-social-login-provider-list a
0.00%
8px
input, button, select, optgroup, textarea
0.00%
0px
.slick-dots li button
0.00%
6px
.search-btn
0.00%
9px
99.99%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 93% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
a
12x14
a
a
12x14
a
27x10

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links do not have descriptive text — 3 links found
Make use of descriptive link text to assist search engines in understanding the content.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
25

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of powerretail.com.au. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of powerretail.com.au on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive at 23.8 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://powerretail.com.au/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 172.67.133.7
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Cloudflare, Inc.
Registration

Domain Registrant

Private Registration: No
Name:
Organization: Cloudflare, Inc.
Country: GB
City: wafangdian
State: Arizona
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating: 4/5
WOT Trustworthiness: 81/100
WOT Child Safety: 86/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: sni.cloudflaressl.com
Issued By: Cloudflare Inc ECC CA-3
Valid From: 6th July, 2020
Valid To: 6th July, 2021
Subject: CN = sni.cloudflaressl.com
O = Cloudflare, Inc.
L = San Francisco
S = US
Hash: 4d04c09a
Issuer: CN = Cloudflare Inc ECC CA-3
O = Cloudflare, Inc.
S = US
Version: 2
Serial Number: 7327185107247546062703604077127911886
Serial Number (Hex): 05832A1E05D6726A0F8E77EF1231C9CE
Valid From: 6th July, 2024
Valid To: 6th July, 2024
Signature Algorithm (Short Name): ecdsa-with-SHA256
Signature Algorithm (Long Name): ecdsa-with-SHA256
Authority Key Identifier: keyid:A5:CE:37:EA:EB:B0:75:0E:94:67:88:B4:45:FA:D9:24:10:87:96:1F
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/CloudflareIncECCCA-3.crl

Full Name:
URI:http://crl4.digicert.com/CloudflareIncECCCA-3.crl

Certificate Policies: Policy: 2.16.840.1.114412.1.1
CPS: https://www.digicert.com/CPS
Policy: 2.23.140.1.2.2

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/CloudflareIncECCCA-3.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : F6:5C:94:2F:D1:77:30:22:14:54:18:08:30:94:56:8E:
E3:4D:13:19:33:BF:DF:0C:2F:20:0B:CC:4E:F1:64:E3
Timestamp : Jul 6 12:31:55.889 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:5F:50:EC:E1:2B:27:84:B3:E9:87:1E:84:
EF:97:CE:56:FB:5D:CE:EB:E8:BE:06:67:1B:99:F0:33:
3B:CF:42:81:02:20:11:67:6E:9F:C1:0A:35:93:77:5B:
0E:0F:D7:6C:24:D6:7B:C0:C7:91:32:7D:09:EE:0A:B6:
86:D6:AF:1F:00:41
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 5C:DC:43:92:FE:E6:AB:45:44:B1:5E:9A:D4:56:E6:10:
37:FB:D5:FA:47:DC:A1:73:94:B2:5E:E6:F6:C7:0E:CA
Timestamp : Jul 6 12:31:55.932 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:3C:C6:81:33:AD:47:EF:39:BF:94:6F:D6:
AD:E7:07:66:0E:FD:B3:E4:8C:00:E9:26:78:E5:AB:B4:
6A:80:56:39:02:21:00:C1:7C:11:FF:21:FB:38:85:E1:
59:F3:BD:95:33:CE:C8:88:B9:30:4A:FD:24:40:EE:E7:
AA:CC:55:25:6E:5F:38
Key Usage: Digital Signature
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:*.powerretail.com.au
DNS:powerretail.com.au
DNS:sni.cloudflaressl.com
Technical

DNS Lookup

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Date: 6th November, 2020
Content-Type: text/html; charset=UTF-8
Expires: 19th November, 1981
Cache-Control: max-age=0, no-cache
Server: cloudflare
Connection: keep-alive
Set-Cookie: *
X-Powered-By: PHP/7.3.7
Pragma: no-cache
Link: <https://powerretail.com.au/wp-json/>; rel="https://api.w.org/", <https://powerretail.com.au/>; rel=shortlink
X-TEC-API-VERSION: v1
X-TEC-API-ROOT: https://powerretail.com.au/wp-json/tribe/events/v1/
X-TEC-API-ORIGIN: https://powerretail.com.au
X-Frame-Options: SAMEORIGIN
CF-Cache-Status: DYNAMIC
cf-request-id: 063cb3a61b0000099429ae4000000001
Expect-CT: max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
Report-To: {"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report?s=E%2Feskt31vRPRJ3DO0V6Q29q5c9FI3Ji%2FqUx9o8KIz8VBiB5l4QOlf%2B4pD36bP3ixlnXCGw5QhIsVxYGYM7z45doWdmG7svlsgNdXdFP65QMZfrk%3D"}],"group":"cf-nel","max_age":604800}
NEL: {"report_to":"cf-nel","max_age":604800}
CF-RAY: 5edaeee9bbc20994-IAD

Whois Lookup

Created:
Changed: 25th August, 2020
Expires:
Registrar: Web Address Registration Pty Ltd
Status: serverRenewProhibited
Nameservers: austin.ns.cloudflare.com
liv.ns.cloudflare.com
Owner Name: Grant Arnott
Owner Organization: GROUNDSWELL MEDIA PTY LTD
Tech Name: Grant Arnott
Full Whois: Domain Name: POWERRETAIL.COM.AU
Registry Domain ID: D407400000001635616-AU
Registrar WHOIS Server: whois.auda.org.au
Registrar URL:
Last Modified: 2020-08-25T05:43:07Z
Registrar Name: Web Address Registration Pty Ltd
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone:
Reseller Name:
Status: serverRenewProhibited https://afilias.com.au/get-au/whois-status-codes#serverRenewProhibited
Status Reason: Not Currently Eligible For Renewal
Registrant Contact ID: R-000565425-SN
Registrant Contact Name: Grant Arnott
Tech Contact ID: C-000884651-SN
Tech Contact Name: Grant Arnott
Name Server: LIV.NS.CLOUDFLARE.COM
Name Server: AUSTIN.NS.CLOUDFLARE.COM
DNSSEC: unsigned
Registrant: GROUNDSWELL MEDIA PTY LTD
Registrant ID: ACN 126991535
Eligibility Type: Company

>>> Last update of WHOIS database: 2020-11-06T01:10:04Z <<<



Afilias Australia Pty Ltd (Afilias), for itself and on behalf of .au Domain Administration Limited (auDA), makes the WHOIS registration data directory service (WHOIS Service) available solely for the purposes of:

(a) querying the availability of a domain name licence;

(b) identifying the holder of a domain name licence; and/or

(c) contacting the holder of a domain name licence in relation to that domain name and its use.

The WHOIS Service must not be used for any other purpose (even if that purpose is lawful), including:

(a) aggregating, collecting or compiling information from the WHOIS database, whether for personal or commercial purposes;

(b) enabling the sending of unsolicited electronic communications; and / or

(c) enabling high volume, automated, electronic processes that send queries or data to the systems of Afilias, any registrar, any domain name licence holder, or auDA.

The WHOIS Service is provided for information purposes only. By using the WHOIS Service, you agree to be bound by these terms and conditions. The WHOIS Service is operated in accordance with the auDA WHOIS Policy (available at https://www.auda.org.au/policies/index-of-published-policies/2014/2014-07/ ).

Nameservers

Name IP Address
austin.ns.cloudflare.com 173.245.59.70
liv.ns.cloudflare.com 173.245.58.188
Related

Subdomains

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Sites hosted on the same IP address

Domain Valuation Snoop Score
0/5